About Rendell Sales Company

Background

Business Approach

Our Success Is Proven

Facilities

Engineering Support

Distribution Presence

Background

• Rendell Sales Company was established in 1968 for the purpose of providing high quality representation to the electronic market in Illinois and Wisconsin.

Business Approach

• Our charter is to seek out a manageable number of compatible lines to represent in our territory.

  Rendell's major thrust has been in printed circuit boards and related components. Transformers, relays, resistors and connectors are among our major lines. These components offer opportunities to overlap and introduce new products to over 1000 current customers. From the circuit board on up, we can make the transition to our other lines.

  By maintaining a broad base of active customers, Rendell Sales Company has a large market in which to introduce new product lines as well as proven, mature products.

Our Success Is Proven

• Rendell Sales Company has consistently attained the position of number one or number two manufacturers' representative firm for all of our major principals. We have received numerous sales awards and citations for our efforts.

  In business for over thirty years, we still retain many of our original principals, which attests to our loyalty and long-term relationships with them.

Facilities

• Rendell Sales Company is headquartered in its own modern 4000 square foot, two story office building on Chicago's north side, within easy access to main highways. Both Chicago's Loop and O'Hare can be reached in 15 minutes; and Wisconsin is within 45 minutes reach.

  We maintain a separate sales office in Wisconsin for the convenience of our sales staff based there.

  We also keep our customer base up-to-date through the use of direct mail. Our mailing list is sorted by interest classification.

Engineering Support

• Rendell Sales Company's staff is committed to representing our principals' products in the engineering departments of the accounts in our territory. It is our presence in the engineering departments which enables us to introduce our principals' products and keep on top of new designs.

  Principal support in engineering includes:

  • Updating customers' engineering reference libraries.
  • Ordering and delivering samples for new design-ins.
  • Maintaining visibility in the engineering departments, thus keeping our lines in the forefront.
  • Following up on component testing and evaluation progress, and providing reports to the factory.
  • Making sure our principals receive up-to-date engineering specs and drawings.
  • Continual follow-up until we have established print position.

Distribution Presence

• Rendell Sales Company has a strong commitment to distribution. Distributors are our allies and are viewed as an extension of our sales force, allowing greater account coverage.

  To maintain our presence with distribution, Rendell Sales Company attempts to have each of our distributors carry a minimum of two of our lines.

  To attain this goal, Rendell Sales Company seeks out manufacturers who provide a product that lends itself to the distribution channel, and who are strongly committed to supporting distributor programs.

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