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Rendell's major thrust has been in printed circuit boards and related components. Transformers, relays, resistors and connectors are among our major lines. These components offer opportunities to overlap and introduce new products to over 1000 current customers. From the circuit board on up, we can make the transition to our other lines.
By maintaining a broad base of active customers, Rendell Sales Company has a large market in which to introduce new product lines as well as proven, mature products.
In business for over thirty years, we still retain many of our original principals, which attests to our loyalty and long-term relationships with them.
We maintain a separate sales office in Wisconsin for the convenience of our sales staff based there.
We also keep our customer base up-to-date through the use of direct mail. Our mailing list is sorted by interest classification.
Principal support in engineering includes:
To maintain our presence with distribution, Rendell Sales Company attempts to have each of our distributors carry a minimum of two of our lines.
To attain this goal, Rendell Sales Company seeks out manufacturers who provide a product that lends itself to the distribution channel, and who are strongly committed to supporting distributor programs.
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